Digital Campaign Management Platform
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📌 Tech Stack
.Net Core, MS SQL, Mongo DB, Elastic DB, Power Bi
📍 Location
Mumbai, India
💡 Application Type
Web Application
🏢 Client
Ventura Digital
Client Overview:
Ventura Digital, a leading digital marketing firm, required a robust, scalable, and analytics-driven platform to streamline the entire lifecycle of their digital ad campaigns—from creation to performance tracking and reporting.
Business Challenge:
Ventura faced significant challenges in managing ad campaigns for multiple advertisers and publishers, including:
- Fragmented workflows for ad creation and campaign management.
- Manual sharing of campaign performance metrics.
- Lack of real-time insights and flexibility in targeting specific audience segments.
- Downtime during system updates affecting advertiser and publisher experience.
Our Solution:
We developed VenturaOne, a comprehensive digital campaign management system designed with scalability and real-time performance in mind. Key features included:
- Advertiser & Publisher Management: Seamless creation and management of advertiser/publisher profiles with detailed campaign associations.
- Dynamic Campaign Builder: Allowed campaign creation with auto-generated unique URLs to track impressions and clicks per publisher.
- Advanced Targeting Engine: Enabled precise targeting based on IP, location (country), telecom providers, mobile OS, and more.
- Real-Time Analytics Dashboard: Captured click-throughs, conversions, and engagement in real-time, visualized using Highcharts.js.
- Self-Serve Portals: Advertisers and publishers could view live campaign performance, eliminating dependency on support teams.
Architecture Highlights:
- Micro Frontend Design: Reduced downtime during deployments and enabled independent module scaling.
- Disconnected Architecture: Ensured system robustness and scalability during traffic surges or node failures.
- Multi-Cloud Hosting: Leveraged both Azure and AWS to balance availability and cost.
- Real-Time Data Handling:
- Primary DB: MS SQL Server
- Secondary DBs: MongoDB and Elastic DB for fast search and unstructured data
- In-Memory & Redis Caching for accelerated access to hot data
Technology Stack:
- Backend: .NET Core
- Frontend: Angular
- Databases: MS SQL, MongoDB, Elastic DB
- Caching: In-Memory Cache, Redis
- Visualization: Highcharts.js
- Cloud: Azure & AWS
Business Impact:
- Achieved 99.9% system uptime even during updates and heavy campaign traffic.
- Enabled real-time visibility of campaign performance for both advertisers and publishers.
- Reduced campaign go-live time by 60%, empowering marketing teams with quick-launch capabilities.
- Optimized resource cost by dynamically scaling services based on demand across multi-cloud environments.